Is Your Business in Social Media Denial?

Posted: Apr 14, 2013
Author: WordJack Media

While social media has proven to have great ROI for businesses, most companies who have a Facebook or Twitter account don’t have clear goals or a strategy for what they want to accomplish through these platforms. So how can you develop a social media marketing strategy?

First, define what your business’ mission is and what your target audience is. Are members of your target audience on Facebook? Twitter? YouTube? Pinterest? LinkedIN? Wherever they are, you need to be there, too. Don’t overload yourself, but choose a few of the best networks for your industry that are most likely to help you find people to interact with.

Next, decide what your social media marketing goals are and write them down. DON’T just say that you want more likes on Facebook and more followers on Twitter. It needs to go way beyond that. Here are a few suggestions:

• Create buzz and get people talking about a new product.
• Create positive relationships with customers.
• Encourage people to interact with you.
• Respond professionally to all comments and posts directed toward you or about you.
• Convince people to click on a link and explore your website.

Be reasonable with your goals, but don’t go too easy on yourself, either.

Now you need to define how you are going to accomplish these goals, and put the plan into action. How often are you going to make posts? What will be in your posts? Do you need to create some videos or take some pictures? Can you plan an event that drives social interaction? How many likes, comments, retweets, or website visits will you consider to be a success?

One way to remove the burden of social media from your company is to hire an internet marketing firm like WordJack to do all the tough work for you. Contact us today to find out how we can help you develop and implement your new social media marketing strategy!