4 Ways to Manage Your Small Business' Online Marketing

Posted: Jun 02, 2013
Author: WordJack Media

With large companies spending massive amounts of dollars to create online marketing campaigns, small companies can feel as if they are being left in the digital dust. It has become more and more essential that every small business utilize a full range of online marketing tools to their advantage to attract more clients to their services. A great thing to note is that there are many free or low-cost tools to help you create an effective online marketing campaign while still increasing your productivity. Here are 4 ways to help you gain traction in the online community!

1)    Freshbooks

Designed around the needs of small business owners, Freshbooks is about making accounting fast and simple. After adding your customers to the system, you can quickly generate professional-looking invoices and accept online payments with the click of a button. Touting great organizational tools, your data is saved remotely so you can access it from anywhere, including on your smartphone or tablet.

2)    Mailchimp

Sending company emails can be an essential part of your online marketing campaign—it’s a very cost-effective way to engage your customer base. Mailchimp makes these emails quick and painless. They help you build your list, suggest an appropriate size for your newsletter, and allow your clients to opt out with little hassle, amongst many other features. In the end, it can help you track the effectiveness of your online marketing campaign and allow you to better target your client base.

3)    Box

Information sharing is particularly important when running a small business. Box allows you to efficiently share resources such as spreadsheets, presentations, and documents to your partners and clients. As an owner, you can enjoy instantaneous file backup, file sharing, and ability to access your data from anywhere.

4)    WordJack

If you are not leveraging your company’s online web marketing presence, now is the time to start! With WordJack, you get your own marketing guru to help you with all aspects of online marketing (social media, blogging, online profiles, website content, and more) at a fraction of the cost of a full-time marketing manager. WordJack does all the hard work for you, so you can dedicate your valuable time to other aspects of running your small business.