Is Email an Effective Form of Web Marketing?

Posted: May 19, 2013
Author: WordJack Media

Learning how to effectively use your small business' web marketing dollars can be confusing, especially with so many advertising options to choose from. Recently, a study commissioned by iContact discovered that more businesses are pouring their web marketing dollars into email marketing efforts.

While there are a number of reasons to choose to place email at the front of your web marketing efforts, 92% of the study’s respondents confirmed that email was best used to inform their customer base about their new products and services.

Credit: marketingland.com

Providing your customer base with useful information is one of the best ways to encourage people to return back to your company’s website over and over again. And it also encourages clients to share the email they received about your new services with others, growing your potential client base and attracting new people to your subscriber lists.

Subscription size list and email frequency are also important factors to making your web marketing a success. Of the companies surveyed, most emailed a portion of their subscriber base once per week.

Credit: marketingland.com

The key to effective email web marketing is to only email your subscriber base when there is relevant, timely, and engaging content. Although there is no one-size-fits-all solution when determining the frequency of sending email, if the intent is to actively engage your client base by sending out relevant information on company services, your clients will never see your emails as spam. By incorporating email into your web marketing plans along with tactics for social media, print ads, online display ads, and SEO, you will find that your business' online presence will grow, and so, too, will your revenue.