WordJack Media
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Tips for starting a contest to help with marketing your business
Posted: Sep 08, 2011
Author: WordJack Media
A great idea for marketing your business and engage potential clients is to organize an online contest. People love winning prizes, even if it’s a weekend away, an iPad, or a $10 gift voucher. Also, you can spread the word by using social media to reach a whole new audience for your business. Here’s what to do:
- DECIDE ON THE PRIZE. You don’t have to offer a Mediterranean cruise – even some of your products will generate excitement. Rather than giving one single prize, offer three prizes – first, second, and third.
- MAKE SIMPLE RULES. You only need entrants to supply their name, phone number, and email address. Forget about other information like age, address, and occupation. You want entering to be as quick and easy as possible. Is the contest open to Americans only or is it open to the rest of the world? Specify this in the rules.
- USE YOUR WEBSITE AS THE CONTEST’S HOME. Ask the web agency who designed your site to create a special page for the contest. Also set up a Twitter stream.
- SPREAD THE WORD. You can do this through blog posts and social media. If the prizes are sponsored, ask the sponsors to share it on their networks. Email all your contacts and encourage them to enter.
After the contest has closed, place all the entries in a database. Send an email to them all, thank them for entering, and ask for permission to add them to your mailing list. You will be surprised at how many won’t unsubscribe. You can convert many of them to clients by nurturing them through product offers and newsletters.
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