Posted: Aug 31, 2011
Author: WordJack Media
The process of globalization and the huge strides made in technology mean that you can access any information you like from literally anywhere in the world. Because of this, you should maximize your impact in all the media you decide to use. With costs of everything going up people are looking for cheaper methods of effectively marketing their products or services. Research will show you that internet marketing is the most cost effective solution. In a recent article published by The Internet Advertising Bureau (IAB), they state that the web is the “fastest growing medium in history”, and that generating brand awareness gets better results from web banner ads than TV or print advertising (http://www.amban.com/why.html:).
Using the internet to market your business has other advantages too. It can be done on a lower budget and it is far more flexible because it offers you more choices than other advertising forms. You can choose to have a static advert, an active advert with sound and motion, or a flashing advert with flying sparks or simply go the opposite route and have a smaller advert on somebody else’s website. Webpages offer you the option to create links and to set up interactive communication between you and your clients. Now you can reach more people with a third of the cost.
The most important reason to include the internet in any marketing plan you may embark upon is simply because it is here to stay. It will only get bigger. As millions more get hooked up daily, the market expands by the second making it an even bigger force in the marketing future of every company. It has changed people’s lives completely, and it will continue on its inexorable march of breaking barriers wherever it goes. It simply makes sense not to ignore the huge impact it will always have on people’s lives. PriceWaterhouseCoopers Internet Advertising Revenue Report from over ten years ago says, "Internet/online advertising revenues surpassed the $1.0 billion quarter for the first time, totaling $1.2 billion” (http://www.amban.com/why.html:) – can you afford to ignore that?
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