The importance of choosing the right Internet Marketing Firm

Posted: Jun 19, 2011
Author: WordJack Media

So you had a ‘Eureka!’ moment, so you got a business idea that can change an industry, so you had no trouble raising the capital required, so you are all ready to launch your business, SO WHAT?!...

If you want your venture to be successful, you need to kick off with excellent internet marketing strategy. For that you can choose to undertake internet marketing strategies yourself. Or you could recruit a capable marketing manager to lead this initiative for your business. But that might seem like overkill, especially where you’re only in your startup stages and cash is tight! A third option is to look into retaining the services of an internet marketing firm. Some internet marketing first charge big dollars and are only for the big guys, whereas others are much smaller, but may not have the solid reputations to uphold like the large firms. So choosing a highly capable internet marketing firmis crucial.

While a good internet marketing firm can help your business achieve its potential and create a brilliant flow of leads (after a while) and first-class goodwill amongst your prospect groups, a bad one can not only waste your money, but get you nowhere in the process. So one of the first smart decisions you will be required to take as a successful businessperson, will be to assess whether an internet marketing firm is worth doing business with or not. A smart businessperson is a good identifier of quality in his partners and an internet marketing firm is no different.

The number one thing that you should look for in an internet marketing firm, probably the only thing that indicates they “get it”, is an emphasis on CONTENT. While it’s virtually impossible to judge an internet marketing firm by its ‘writing samples’ keep a lookout on how active they are on the web. A good internet marketing firm will maintain interesting blogs, update their website, and generally have a lively web presence for themselves, if they are to do it for you with any effect. Spotting shortcomings is as important as recognizing qualities.

To judge whether an internet marketing firm is to be taken seriously, check for bold claims. If they claim they can ‘100% guarantee’ you page-one ranking in ‘no time’, be careful! If they claim that they have some sort of ‘special’ working association with Google or any other leading search engine, ask for proof!

Internet marketing can do a lot for your business so choose wisely. Eventually, you will choose the internet marketing firm that gives you the most confidence and makes you feel comfortable that your brand and reputation will be safe in their hands, and that they will work as hard for your business as you would for yourself.

So – ask lots of questions, and ask for references and evidence of success. You’re trusting them with a lot, so you have every right to know what you’ll be getting!