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How a web agency can help with link building and management
Posted: Aug 26, 2011
Author: WordJack Media
Building links is another one of the very efficient ways in which a web agency can improve the popularity of your business’ website. It may appear to be a fairly straightforward process but in actual fact it requires close management and clever strategies to get the right incoming links.
Link building is the process of creating inbound links to your website from other websites. In a nutshell, having more links to your website, means more visitors to your pages which could result in more sales. There are many ways in which a web agency will build links to your website but why is it important to link at all?
Websites are constantly being rated by search engines and any web agency will know the importance of these ratings. The more links you have the more your website will be seen as a valuable resource. Links will create awareness of your business and give you wider search engine exposure. It works in a very similar way to the traditional ‘word of mouth’. The more people who pass your information on, for example having your website as a link, the better your reputation will be. Enlisting the help of a web agency will be the best solution to managing the link building process.
There are many complex rules and guidelines which govern the process of link management, and some might require payment or return links. A web agency will have the know-how on which sites are good to link to and with their connections they will definitely help you to do it cost effectively.
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