How to Optimize Your Small Business SEO Campaign

Posted: May 12, 2013
Author: WordJack Media

If you own or operate a small business, you probably have very little (if any) marketing budget put aside for a large search engine optimization (SEO) campaign. Because of this, you may find your business struggling to compete against the larger companies that can afford to pour their vast resources into building an online following. While hiring an internet marketing firm can help you realize your small business’ SEO potential regardless of your marketing budget, there are some things you can do yourself to build an online following.

Analyze Your SEO Potential

Hiring a professional internet marketing firm is the best way to analyze your business’ SEO potential; however, there are other basic tasks you can incorporate into your company website on your own. One place to start is to optimize your titles and headings with keywords that will make internet searchers more likely to end up on your company page. You can utilize keyword research tools to help you find out which keywords will gain you the most recognition as well as help you target which ones have low rates of competition. However, don’t be tempted to stuff your titles with searchable keywords (for example: “Pest Control Exterminators Extermination Exterminated Exterminate Kill Bugs”), since most search engines interpret this as spam.

Engage Your Client Base

One of the most important, and arguably the most difficult, tasks of a small business is to engage potential clients by being both relevant and exciting. Using social media is a perfect way to do this, as long as your pages are professional, engaging, and regularly updated. Also, posting frequent and relevant blog posts created by your employees and/or a professional internet marketing firm can attract current and potential clients to your services.

Optimize Your Content

An important element of a strong SEO campaign is ensuring the content provided on your company website is worthwhile to your clients. Show your customers what makes your business special and how it stands apart from others in addition to outlining your services in a clear, concise manner. Always have your content point to a call of action (e.g. “Call us today at 555-1234 to schedule an appointment!”)

Above all, if you are looking to have the best possible SEO campaign for your company, the most important thing you can do is contact a professional internet marketing firm to help you out. The money you invest in a professional SEO campaign could be well worth it for the increase of revenue that your company will see as a result.