WordJack Media
(877) 877-1306A digital marketing agency for local businesses
To help make knowledge based marketing decisions - start with statistics
Posted: Aug 23, 2011
Author: WordJack Media
One of the pillars of any marketing strategy is evaluation. Seeing is believing and a results driven campaign will ensure you are able to track how your web marketing platform performs. Using the statistics available to your business, from your website, you will see how much it can help with marketing planning.
You will not need to be a statistics guru in order to reap the benefits of web reporting as most results are in an easy to understand format. The value of being able to quantify campaign effectiveness is priceless. You can analyze business trends, consumer behavior and seasonal responses. With numerical data you can calculate return on investment and present figures to your stakeholders to show them how effective or ineffective a campaign has been.
Help with marketinglike this is valuable and many background programs like blog pages or search engines offer dashboards that give you real time statistics. Examples of the types of statistics you can get to help with marketing are:
- How many times an article is read
- How many people shared the article and through what medium
- What pages are visited
- How many visits per day
- Where the visitors come from in the world
- The order of pages they visited
- Whether they are first time visitors or if they are return viewers
There are many more and however you choose to manage it, you can be sure that web reporting will go a long way in helping with marketing strategies.
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