Free online tools every small business owner should know about

Posted: Sep 15, 2011
Author: WordJack Media

There are three free online tools that can help get your business and products out there, create surveys, and enable you to project a professional online image to potential clients.

•   SurveyMonkey
•   Google AdWords Keyword tool
•   MailChimp  

SurveyMonkey is a simple way to create online surveys. Thanks to its automatic web interface, even a person with limited technical know-how can create a survey and export the data. It can branch questions according to responses and export to various formats. The tool also helps attract people to surveys via email lists with invitations. This too has an easy-to-use interface which enables you to add addresses and names manually or import them from a file. Sign up at www.surveymonkey.com.

Google AdWords helps you to advertise on the internet which is one of the most effective web marketing strategies to generate the publicity of products. The Google AdWords Keyword tool is a key feature that’s free to use. It selects specific trigger terms relative to the product that will emerge every time people search a subject or item related to it. When choosing a keyword, it must be totally relevant to the product (e.g. if you want to advertise an art liner pen, the keyword should be ‘art liner pen’, not ‘pen’ or ‘art liner’). Get started on http://www.google.com/ads/faq/.

MailChimp lets you create professional looking emails which you can share on social networks. It also lets you track the results. An innovative integration, iClassPro, allows you to sync your email list with each contact’s information like first name, last name, phone, address and even a specific location like ‘gym’. In addition, you can create an email template with your business branding and get live statistics about an email campaign. Sign up now for free at www.MailChimp.com.