A couple of really easy tips to succeed if you're a boring business

Posted: Sep 22, 2011
Author: WordJack Media

Products like sheet metal, construction materials, and lumber (plus countless others) could be considered boring in comparison to cars, yachts, travel, jewelry, or houses. But this doesn’t mean that your business has to be boring. Remember, there is a market out there for people who either need or want your product. If there wasn’t, you wouldn’t be in business. That’s a fact. However, even if your product is needed and wanted, people don’t necessarily want to hear you telling them about it.

Try a different tactic. Change your message if it’s boring. Instead of trying to sell to customers, concentrate on engaging them. Boring products are often items of necessity so there’s no need to tell people why they need them. This is a typical mistake made by companies – big and small. They put all their efforts into hard selling adverts that merely give information to consumers. The key is to try and get them to buy from you and not someone else. To do this, you have to connect with your clients in a different way.

Use your brand and the face of your business to interact with clients. Develop a set of ideals and values for your so-called boring business and use them to relate to clients who have the same ideals and values. If you and a client can connect on a deeper level, you go beyond being just a buyer and a seller.

Use this marketing strategy in all forms of media. You will have a greater chance of grabbing attention. One of the best ways to bond with clients is through ‘conversation’ – be it virtual or real. Give your boring business a boost by injecting communication and connection.