5 Tips for Successful Web Marketing Strategies

Posted: Jun 21, 2011
Author: WordJack Media

• 1.      A key web marketing tip you’ll hear a lot is Content Is King.  Nothing sells on the internet unless you have the information and helpful hints and tips needed by the visitor to help them understand how what you are offering can help them.  They need to know how they can lose weight, make more money, save time and money, etc.
• 2.      SEO is a key part of any web marketing strategy.  Even if your marketing model is web marketing, you still need to have your website easy to find by the search engines.  Use specific keywords in the title, make sub titles in the body of your page a rule, not an exception, and make them in H1 and H2 tags, as well.
• 3.      Use Article marketing, where appropriate. Write keyword rich articles that send interested people back to your website or, better yet, to landing page so you can present them with a relevant offer based on the service/product they’re researching. This obviously incorporated blogging – on your own site and as a guest blogger for others in your industry.
• 4.      A technique that has sprung up in the last few years is Social Bookmarking, such as dig, delicious and stumbleupon. It is also something people do every day in twitter and facebook – people share links to videos, websites and articles they like. If their friends like it, they send it on to THEIR friends. So good content is rewarded in somewhat of a popularity contest!
• 5.      Create a video! Don’t be afraid of producing a sub-hollywood result. Perhaps it’s the explosion of camera phones, youtube, reality TV, or laptop cams (or all of them), but the quality of your editing and your performance seems less important these days than an honest, interesting and entertaining video. You are more likely to attract someone by speaking to them on a video for 30 seconds, than expecting they will read slabs of text.

All of the above tips have the effect of leaving your electronic business card all over the web to create a full picture of your brand. That is what web marketing is all about after all.