3 Things to Remember When Marketing to Women Online

Posted: Oct 14, 2012
Author: WordJack Media

It’s well known that many women love to shop. In fact, it is estimated that women have about 85% of the purchasing power in the U.S., so it makes sense that a good portion of your online marketing strategy should be targeted toward women. Here are three things to keep in mind when aiming your online marketing strategy at a female audience:

1. Women tend to purchase products from brands they follow on social media sites. Who is your ideal female customer, and what does she want to buy? Consider the answer to that question when developing your social media marketing strategy.

2. Women use social media sites to connect with family, friends, and brands. About 40% of women say the main benefit of social media is to stay connected with friends and family, but nearly the same percentage (37%) says the primary benefit is to connect with brands, so they can be aware of coupons and promotions.

3. Not all women are the same. Unfortunately, that means you can’t reach all women with a single online marketing strategy. You need to consider their age group, marital status, and other demographics to determine what platform may be best for marketing to them. Some women (particularly women under age 40 or those who work full-time) use their smartphones to access the internet, while others (those over 40 or stay-at-home moms) use primarily computers.

The key is to spread your message out across different venues, with an emphasis on those more likely to reach your target demographic, because if your potential customer sees your message in more than one place or on more than one device, she is more likely to remember it.